Every new year is a great time for businesses to take stock of their past 12 months of operations: How did we do? What did we do right — and what can be improved upon? As IT continues to grow as a guiding force of business success, underpinning new technology adoptions and geographic expansions with proper underlying connectivity will be a top-of-the-to-do-list item in 2023. So, that makes many organizations start to wonder how they can optimize the way they build their networks and procure connections in the years to come. 

Of course, there are many ways to build connectivity in this option-rich infrastructure market — and among the many conversations going on right now about infrastructure, the topic of data gravity persists. Admittedly, this has been a contested idea in the discourse about digital transformation. Many perspectives come at data gravity from a place of challenge, seeing it as a force that holds workloads back and makes it harder to increase mobility across a business footprint. Some, however, see it as an opportunity to get better insight into how the landscape of networking is changing and use that knowledge to your advantage. 

At OmahaIX, we see data gravity as a huge asset and a principle that businesses should tune into in 2023 and beyond. Why? Because it’s a great way of finding out where the most high-value connectivity nexuses are. 

If you’re interested in learning more about how to help your connectivity strategy in the new year, check out this recent LinkedIn pulse article by our Vice President of Business Development, Greg Elliott. Here, you’ll find great insights into how data gravity is driving a new networking paradigm, how IXs like OmahaIX fit into the picture and more.