Sure, the world of technology might be booming, but we know times can be hard. Right now, there’s a paradoxical push for organizations of all types to innovate substantially and garner new advantages across mobility, productivity and more — all while making sure they are keeping costs reasonable. At face value, it seems like these two realities are impossible to reconcile. After all, how can you really become more technologically enabled with greater connectivity without shelling out huge investments?

That’s a question many might think is unanswerable, but there is a solution to this quandary: peering. 

We’ve talked a lot about the value of peering in past blogs (like this one and this one), and it certainly can be a cost-effective option for businesses. Still, the beauty of peering isn’t that it’s cheap. In reality, it’s an incredibly value-rich strategy that just also happens to not force anyone to part ways with too much of their hard-earned money. 

So, how does peering do it? Glad you asked — because we just unveiled a brand-new resource that answers that exact question: Our new ebook. This ebook, “Why a Peering Budget is Paramount: Exploring How IX Ports Pay Off,” is a fantastic tool for organizations that might not know much about peering or that might be interested in getting started with a port of their own. 

In this ebook, we walk you step-by-step through the cost of innovation, the value of direct interconnection (hint: it’s crucial for next-gen performance), and how this connectivity method’s costs actually look when you break down the numbers. 

What kind of questions will be answered if you download this resource? Here’s just a few you’ll get key insights on:

  • What demands and drivers are pushing us toward a connectivity-centric business model?
  • Why does connectivity demand more than its fair share of budget?
  • What happens when your connectivity isn’t performing to new standards?
  • What do I need to know about peering?
  • What’s the math on peering costs, and how can I be sure that it works to my advantage?
  • How does peering really help me? 

Ever asked yourself any of those? If you have, then this peering ebook is for you. If you haven’t, it’s probably time to get curious, because trust us — there’s a lot of advantage to unlock when cultivating your IX strategy. 

For more information, don’t forget to download our ebook here.

Download Peering Ebook